Sony introduced new phone model. Reaction of the shares.

Tech Anna 08. oktober 2019 Treff: 42

Today is a big day for Sony. Additionally to not-so-long-ago passed IFA show where the newest Xperia 5 was introduced, Sont has presented a new middle level model Xperia 8.

New Xperia 8 is not so different from well-known Xperia 10 and Xperia 10 Plus – also the middle class mobile phones. The new phone is going to look similar to Xperia 10 but will be just as compact as Xperia 10. It will also keep its characteristics – 14th Qualcomm Snapdragon 630 and 6-inch screen with 21:9 screen resolution. This is the exact parameter that allows Sone present this model as a compact one.

Xperia 8 is made with accordance with all of the modern requirements for mobile phone. Two cameras, fingerprints scanner, powerful battery and dirt and water protection. It is also going to be available in black, white, blue and red colors.

It is going to appear on the shelves later this month and the initial Japanese cost is going to be $505.

Now we have the possibility to look at the shares of the company. The performance of the stock is relatively smooth with no sudden jumps but with no sudden gains as well – that is a sure minus. But, the fact that after the announcement of the new model the shares didn’t go into the selloff and there were no serious losses tells us that pricing policy is everything in this industry. And we are glad that the biggest players are catching up on that now.