Are you familiar with bad investment?
And I am not talking about just money. I am also talking about investment of time and ideas. Like, it seems to me that starting into the void for 40 minutes straight is just a plain bad investment of your time. But, if I do it, nothing goes wrong. But when huge international companies are doing it this comes back to bite them.
Here is a recent example in bad investment idea.
Are you familiar with Blizzard? You know, the huge international game-producing giant that gave us Star Craft I and II, three parts of Diablo and World of Warcraft. Yes! Those guys! Well they recently held a conference where the fans of their games expected to see the announcement of a new game Diablo IV. But what they got instead is a mobile game Diablo Immortal, and it is safe to say that PC gamers were less than thrilled to see this new addition to the Blizzard family.
The expectations of the company were so high for this that they simply couldn’t have anticipated what followed next – total chaos. After the announcement the thrill of gamers fell so low that their shares became the subject for the massive selloff. Overnight their shares fell 12 percent and sank to the lowest point in almost 15 months.
Turns out their growth and sustainability were holding onto the expectations of the new game and only to that.
Now Blizzard have to come up with something far better in order to go back to the old level. Now that’s what I call an epic fail.
What do you think about the way Blizzard invested their ideas? Any other fails come to mind? Write in the comments below!
